Script

QUESTION ONE///////CONNOR


We spent time researching into music videos such as Nickel Back - 'Rockstar' and Ed Sheeran 'You Need Me But I Don't Need You'. Both these videos expressed ideas that we hoped to include in our own video ideas. Such as lip syncing, dancing and visuals / lyrics.  As our artist and song belonged to the electric pop genre, we mainly looked at artists such as MGMT, and Chromeo themselves. We realised we would need an upbeat, fast paced video to keep in the tone of the song. However, one thing we did slightly differently to the conventions of an electric pop genre song was the use of different coloured backgrounds. Most of the videos we analyzed were set in a dark club, where as we thought we would add to the fast paced, up beat song by using these bright colours. We also based the make-up of our main character on the film "clockwork orange" and the idea of using multiple numbers of characters in our video, after receiving feedback from Mark, we decided this idea pulled the focus away from the artist, reducing the 'Need To Sell Artist' In Goodwin's Theory. 

Our video uses the typical characteristics to the electric / pop genre of the song such as bright colours, lots of energy and dancing and we also gained influence through 'Lady Gaga's' unique fashion style. We also used visuals / lyrics in our media product such as the words "call me up" are met with the hand gesture in the shape of a phone. Our music video also uses quick fast changes in time with the music which relates to the visuals in the music. On regard to the "Need To Sell Artist" we used a lot of the 'artist' in the video, he is seen often lip syncing the words reflecting this approach. We expressed intertextuality through the use of fashion and props such as an MTV logo t-shirt, iPhone, designer footwear and also relating the target audience too the video. The voyeurism is concluded by the main majority of the shorts being done looking into the camera as if it was a mirror.


MADONNA was also an influence in her video 'Hung up'. We were inspired by the continuity of the boom box and decided to reference and replicate this in our own video.

QUESTION TWO/////////JESS

All three of our pieces carry the same theme of vibrant colouring and the use of abstract props e.g. the rubber duck, and hand gestures.

The concept of our media package is full of energy, fun, it is made to be very modern, especially seen through the use of modern props i.e. iPhone and fashion. It could also be argued as unique, it expresses individual approaches auch as the make up and the use sunglasses as props. 

It's main goal was to give a positive image, i believe all three do this through the bright colours, facial expressions captured, e.g. The artists face in the video and on the digipak materials are positive and happy. This also creates a successful positive image of the artist. 

All of the materials attract the target audience through the target audience's age group featuring in the video. Also similar fashion ideas and hobbies, for example dancing, are seen in the video and on the digipak. The genre itself is commonly aimed at teenagers (electric-pop) which is an instant attraction of the target audience. The link between the 'geeky' styled glasses in the video and the front cover wording on the digipak, also including the track names all being made to relate to the options and their letter charts is a humorous theme that could be enjoyed by the target audience, overall i believe it will successfully attract the target audience. 

All three parts of our promo package work together effectively mostly through originality and concept for the package. Our concept itself was to attract a variety of audiences and social groups making our target audience as vast as possible. We wanted to achieve originality in our package much like the styles in the current popular music industry. we achieved origionality thorugh the artists eccentric clothing and quirky performance style creating a new, vibrant and fun image to attract the young, trend-driven target audience. 

 Connor's perfprmance in our music video being as strong as it was made it essential that we had his face on everything, so that the audience can recognise him from our music video then they open a magazine and see him or if they are in a music store and recognice our digipak from Connors performance in our music video. 

QUESTION THREE////////AMY

The Feedback on our rough cut piece included comments such as the lip syncing being slightly out, positive feedback included that we achieved a successful music video that reflected the genre well. We also received feedback from the members of staff saying that we needed to include more editing techniques to make it more energetic and jumpy. We asked for advice on how to include this in our final cut.

Some peers also commented on the single coloured background saying that they liked it (this was before we added the green screen effects) we had to consider this before are final video as to whether it would work better with just the green background. 

Also the section with Jess, as she is always looking directly at the audience, which makes the audiences feel more involved and more fun and interesting to watch. 

Our final cut feedback included, the good concept on reflecting Goodwins theories successfully for example the genre characteristics of bright colours and fun props. They picked up on the way the main singer is seen singing into the camera at all times, they also said the use of the female character makes it fun and humorous. 

We received some improvments we could have made when it came to the transitions. Some people said we could have used more variation when it came to the transitions, but for now this is something we will think about in the future.
Overall, we reveived positive comments, which made us extremely happy with our finished product. 

Negative feedback was given on the transitions between shots, it was said that more could be used to make it more interesting. 

QUESTION FOUR////////FERGUS

We used final cut to edit our music video together, we enjoyed this because we are now familiar with the basics and could further our understanding with new techniques such as making the clip pulse and also make the character slide across the screen.

We used Photoshop to create our digipak this proved most difficult because we had limited knowledge of the programme. We couldn't complete the initial ideas we had and this became very time consuming and complicated.

He use of blogger helped us keep in track with our ideas and plans, and we were able to show the examiners what we intended our products to look like due to the examples and blogs we had posted.

We used blogger to keep track of everything we were doing and we also used it to refer back to recurring themes and ideas, this became very helpful. 

Overall, i think the majority of the new software helped us in the construction of our products and we also learnt a lot of new skills during the process.

The HD video camera was really good to use, we were all able to look back on our footage instantly making discussion easy and we were able to view and change ideas if neccersary.

Again this was achieved on the still image camera, we had the ability to try numerous shots and view them instantly.