Thursday 1 December 2011

Fergus Cussell - Evaluation

In what ways does your media product use, develop or challenge forms + conventions of real media products?

I feel our media product uses existing conventions including the fast pace in our music video and also the bright colours used throughout our video, digipak and magazine advert. we focused heavily on the need to sell artist, Connor's performance in our music video being as strong as it was made it essential that we had his face on everything, so that the audience can recognize him from our music video then they open a magazine and see him or if they are in a music store and recognize our digipak from Connors performance in our music video.

How effective is the combination of your main product + ancillary texts ?

I think that the combination of both of them is very effective. The bright colours of the music video were also replicated when writing the artists name on the digipak, each letter of 'Chromeo' would be a different colour to the last. I think having Connor on our ancillary texts was essential because he played a big role in the music video. I feel that they work well together.

What have you learnt from your audience feedback?

The main positives that people mention on our music video is the fast cuts and the good use of lip syncing. They also say the cuts on the beat in parts work really well From the feedback I can see that the performances by Connor and Jess really helped the video connect with the audience especially Jess' performance because she talked to the audience and asked questions making the audience feel more involved and created a more enjoyable feel to the overall video.

How did you use new media techniques in the construction + research + planning + evaluation stages?


We used Final Cut Express to edit our music video, I enjoyed using this program as I have used it on previous tasks. When editing I learnt how to Chroma Key out the green screen. To create our digipak and magazine advert we used Photoshop, this became very tedious because it has complicated ways of doing things.

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