Genre characteristics; The fast cuts, bright colours and the fun props fit in with the pop/dance genre.
Music & Visuals: Some cuts on the beat which worked really well.
Lyrics & Visuals: Illustrative link - very direct, eg. "call me up" with hand-phone Pushed the lyrics to be noticed more
Notions of looking: Main singer talking to audience and into the camera directly was very good; sold artist well. Also, Jess talking to us gets the audience involved and makes the video more fun to watch.
Editing: Cuts worked well in the video but could have used more transitions to make it more interesting. The multi-screens worked really well, too and the different coloured backgrounds were cool.
Camerawork: Overall good but at some parts his head was cut off which looked accidental. Lots of close ups which sold the artist and side views on Jess worked well to create a range of shots.
Goodwin's analysis
ReplyDeleteGenre characteristics;
The fast cuts, bright colours and the fun props fit in with the pop/dance genre.
Music & Visuals:
Some cuts on the beat which worked really well.
Lyrics & Visuals:
Illustrative link - very direct, eg. "call me up" with hand-phone
Pushed the lyrics to be noticed more
Notions of looking:
Main singer talking to audience and into the camera directly was very good; sold artist well. Also, Jess talking to us gets the audience involved and makes the video more fun to watch.
Editing:
Cuts worked well in the video but could have used more transitions to make it more interesting. The multi-screens worked really well, too and the different coloured backgrounds were cool.
Camerawork:
Overall good but at some parts his head was cut off which looked accidental. Lots of close ups which sold the artist and side views on Jess worked well to create a range of shots.