The use of young people in our video will again reach out to the younger generation, and the upbeat tempo encourages he listeners to play them at parties.
Wednesday 28 September 2011
Target Audience Research
We mainly aiming our music video to the younger generation. E.g. 15-25 year olds. We hope to reach out to them by our chosen costumes, using the popular fashion styles around at the moment. However, we are also using an 80's theme in the music video, which also relates to some older audiences.
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